New job announcement on LinkedIn: what to write, when to post, and the 90 days it sets off

How to announce a new job on LinkedIn: the Experience entry that outlasts the post, what LinkedIn's help pages say about timing, and 6 examples to adapt.

Most guides to the new job announcement treat it as a writing exercise. Say the news, thank people, sound happy, add a photo. That part is not hard, and the examples at the end of this article cover it.

What those guides skip is what the announcement does once it is out. It changes which position sits at the top of your profile, it puts you in a search filter salespeople pay for, and it is the first thing a recruiter sees when your profile comes back in a search two years from now. This guide starts there, then gets to timing, the post itself, and six examples.

Two announcements go out, and only one of them lasts

When you change jobs, LinkedIn gives you two separate ways to tell people, and they do different work.

The first is the profile update. You add a position in the Experience section, and if the toggle at the top of that form is on, LinkedIn tells your connections for you. Its help page on sharing profile updates says what that means: "You can choose to notify your network about job changes, education changes, and work anniversaries", and enabling it "may generate a post in your network's feed, an in-app notification, or an email notification." The same page adds a detail no guide mentions: "Updates about your job may take up to two hours to be shared with your network." So if you save the position and nothing happens, that is normal. Wait before posting a second time.

The second is the post you write yourself. It lives in the feed for a day or two, gets its reactions, and sinks.

The Experience entry does not sink. LinkedIn's page on the introduction section says that "by default, the introduction section on your profile displays your current position and company as shown in the Experience section of your profile." That is the line under your name in every search result, every comment and every connection request. The entry also carries the title, company, dates, location and description that get read by anything that reads profiles, including the HiredFolio import that turns your profile into a resume, which we come back to at the end.

So the order matters. Fill in the Experience entry properly first, including the description, which most people leave empty on day one. Decide whether the toggle is on. Then write the post. People who do it the other way round announce a job that their own profile still says they do not have.

The 90-day window your post opens

Here is the part nobody warns you about. LinkedIn sells a tool to salespeople called Sales Navigator, and one of its filters is built on job changes.

LinkedIn's own sales blog describes the filter as "People who changed jobs in the last 90 days." An earlier post on the same blog, from 2016, called it the Job Changes spotlight and said it "identifies prospects who have changed jobs within the last 3 months." In the 2024 post, a LinkedIn account manager explains why she uses it: new decision-makers are "62% more likely to respond to InMails." That figure is her claim on LinkedIn's blog, and it tells you how the tool is pitched.

Three consequences for your announcement.

First, the flood of "congrats, quick question" messages in the weeks after you post is not a coincidence. Your start date put you in that filter. Expect it, and don't read it as interest in you.

Second, what you write about your scope decides who targets you. "I'll be leading procurement for the EMEA plants" gets you every procurement software vendor in Europe. If that is useful to you, say it. If not, describe your work without naming the budget you control.

Third, the window also works for you. If you want to be visible to people hiring or partnering in your field, the first three months after a job change are when your profile shows up in searches it never showed up in before. The announcement is a reasonable moment to make the rest of the profile worth reading. Our guide to optimising a LinkedIn profile for recruiters covers the headline and About section.

When to announce a new job

Every guide gives a slightly different window: your first day, your first week, two weeks in, "once you've settled". There is no LinkedIn rule, so pick by what has to be true when you post.

The post says you have started. So the start date has passed, your previous employer has your resignation and knows your end date, and the goodbye emails have gone. If you are still working out a notice period, you work for the old company, and the announcement waits.

Beyond that, a week or two is a reasonable delay. You will have met the team, which gives you something concrete to say, and the "Open to Work" frame will have been off long enough that nobody connects the two.

What to write: four parts, in this order

A new job post has four jobs to do. Keep them in this order, because the first line is the only one everyone reads.

1. The news, in the first line. New title, new company. Not "I'm humbled and thrilled to share some personal news". The news is the hook. Hide it behind a feelings sentence and the feed cuts it off.
2. What you will actually do. One or two sentences on the scope: the team, the product, the problem. This is the part that makes the post useful to someone deciding whether to reach out, and the part that decides who targets you in the 90-day window above.
3. Thanks, to named people. The manager who hired you, the colleague who referred you, the team you are leaving. Two or three names, tagged. Twenty tags reads as a reach grab.
4. One line forward. What you are curious about, what you want to learn, or who you would like to hear from. Optional, but it gives people something to reply to beyond "congrats".

On length: LinkedIn's posting help page says "the character limit for a post is 3,000 characters." One guide tells you to stay under 300 words, which is about 1,800 characters. The examples below run shorter than that, between roughly 500 and 900 characters, and none of them feels thin. The limit is not the constraint. Attention is.

On hashtags: most guides say three to five. None of the LinkedIn help pages above gives a number, so treat it as convention, not a rule. #NewJob and one for your field are enough. Ten hashtags make the post look like a job ad.

On photos: a picture of you at the new office, or the team, does more than the company logo. A photo is a reason to stop scrolling. A logo is wallpaper.

How to post it

The mechanics, for the record.

1. Go to your profile, open Experience, and add the position: title, employment type, company, location, start date, and a description. Writing the description now saves you from an empty entry that stays empty for years.
2. The form has a notify toggle. LinkedIn's Experience section help puts it plainly: "If you've enabled the Notify Network option, your network may be informed of the changes." Turn it off if you plan to write your own post, so people do not get the news twice. Leave it on if you only want the standard notification.
3. Remove the "Open to Work" frame from your photo, if you had one.
4. Write the post from the feed: Start a post, paste your text, add the photo, tag the people you thank, publish.
5. Reply to comments in the first day. A reply to a comment is a new line in that person's feed, and it is also the polite thing to do.

Announcing a promotion

A promotion is the same post with a different first line, and one profile detail that catches people out.

Add the new title as a new position at the same company rather than editing the old one. The old entry keeps its dates and shows the progression. LinkedIn's introduction section help explains what happens next: if you hold more than one current position, the one with "the most recent start date" displays first, and "you can choose to display either one of the positions from the dropdown under Primary position while editing your introduction section." So if your intro still shows the old title after a promotion, that dropdown is where to fix it.

The same page has a second detail. When your headline and your current position are identical, "only your current company will be displayed on this line." A headline that just repeats the new job title is wasted space; write it as a headline.

In the post itself, the thanks section carries more weight than in a job-change post. You are thanking the people you still work with, and they will read it.

6 new job announcement examples

Each example is marked by the part it plays: the news, the scope, the thanks, and the line forward. Replace the names and keep the shape. All names and companies here are made up.

Mid-career move to a new company

After a layoff

The layoff gets one factual sentence. No apology, no "journey". The thanks are specific, which is what makes them read as real.

Internal promotion

Career change

First job after graduation

The one-line version

Not everyone wants a post. If you'd rather the standard notification did the work, leave the toggle on and let LinkedIn send it. If you want a post without the ceremony, one line does it:

Started today as Product Designer at Fenwick & Co. More soon, once I've found the coffee machine.

That is a complete announcement. It says the role, the company and the date, and it sounds like a person.

Update the profile, then let it feed your resume

The Experience entry you wrote in step one is also the start of your next resume, whenever that is. The HiredFolio browser extension reads each position on your own LinkedIn profile, including title, company, location, start and end dates, whether it is marked as current, and the description, and builds a resume from it in the editor. Positions grouped under one employer come through as separate roles, so a promotion shows as two lines, the way it should. Installing the extension and importing your profile are free.

Turn my LinkedIn profile into a resume

Which is one more reason to write the description on day one rather than leaving it for later. The sentence you put there is the sentence your future resume starts from. If you want the About section to pull its weight as well, our LinkedIn summary examples show how recruiters' search reads it.

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